Marketing Associate – Content and Social Media Marketing

Full Time
India
Posted 1 month ago

Qualification: Graduate/Post Graduate with an excellent command over English. MBA / Mass communication degree would be desirable

Experience-2-5 years

Required Skill Set

 Ability to understand content needs based on the target audience and the channel
 Ability to work with the product team to understand products/ features and then develop the required      content
 Must be an ‘ideas’ person
 Love and understand technology
 Have an in-depth understanding of digital marketing and the channels involved
 Understanding of SEO best practices and how content can contribute to more traffic
 Must be goal-oriented and willing to work in a fast-paced start up environment
 Understanding of social platforms like LinkedIn and Twitter
 Experience / understanding of B2B communication preferred

Industry Preference :Any (software industry experience preferred)

Key Responsibilities

 Manage inbound marketing initiatives and deliver results
 Create content for all types of marketing collaterals and campaigns
 Write about industry trends and be a social media evangelist for the product
 Work with other teams in the company and lend content support
 Integrate ideas & strategies and maintain a content calendar in addition to generating content as                 needed
 Actively engage with audiences on the Jifflenow blog, social platform, monitor conversations

 

Job Features

Job CategoryMarketing

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